It's not a curling iron. It’s not a flat iron. It’s a revolutionary new kind of hair tool, unlike any ever invented. VOLOOM is THE FIRST HAIR VOLUMIZING IRON, and it was designed specifically to add huge volume to hair. You’ve never seen your hair look so full, bouncy, and well, VOLOOMinous! Even if you have fine, thin or aging hair. The secret to VOLOOM is in the patent-pending plates. Used in the under-layers of hair, VOLOOM creates hidden volumizing structure or “volume pockets” that lift the top layers up and away from the scalp. By lifting and separating individual hairs, VOLOOM creates that sexy mane of hair you’ve always wanted.