Say hello to naturally friendly Bubble Gum fluoride toothpaste for kids! Highly effective, highly naturally, and totally delicious. Our kid-friendly formula in awesome flavors prevents cavities and strengthens enamel. hello toothpaste is free of triclosan, preservatives, artificial sweeteners, and dyes -- plus we're vegan, never tested on animals (Leaping Bunny certified), and made in the good ol' US of A. Brush + greet freely(TM)