Viva Diva opened in 1997 in Downtown San Rafael, north of San Francisco in beautiful Marin County, after starting in the business as a sales rep for several contemporary clothing lines.  

Viva Diva is a creative, fashion-friendly environment reminiscent of visits with a close friend.  At Viva Diva you will always find fun, encouragement, honesty and “girlfriendy” cumstomer service.  They regularly stock lines that offer the best-quality contemporary styles with the biggest bang for your buck. This gives Viva Diva a great balance of high quality and hot trends. 

Viva Diva is all about sexy, contemporary fashion, and a true “girlfriendy” vibe.