A $25 gift card to Costa Mesa Grocery Outlet. 

While Grocery Outlet looks like a typical grocery store — the Costa Mesa location sits in a strip mall near a CVS and a BevMo! at 1835 Newport Blvd. — its business model is completely different from that of most of its competitors.

Instead of stocking the same items month to month, Grocery Outlet hunts for bargains among food distributors and fills its shelves with whatever can be bought on the cheap that particular week.