This 25 single unopened, new box set that would take some serious time and cash to collect is culled from the vaults of Atlantic, Atco and Warner Brothers Records. It's an amazing set, pulling together rare sides from well-known artists and definitive funk grooves from lesser-known but supremely gifted masters of the musical art form.

 •             Originally released in 2006  and brought back to the vinyl marketplace for a limited edition run is the “What It Is! Funky Soul and Rare Grooves:  The Singles Collection (1967 – 1977)”

•             This Grammy Award winning box set contains 25 freshly pressed vinyl 45s in assorted colors in a classic carrying case designed by the famous graphic designer Masaki Koike.

•             Each box set contains randomly colored vinyl.

•             This collection contains classic tracks from the vaults of Atlantic, ATCO & Warner Bros. Records and includes funky favorites from artists like Wilson Pickett, The Commodores, Little Richard and more.

•             Limited Quantity Available – only 2K of the colored version were manufactured.

What It Is…

Funk emerged in the 1960's, a scorching sound that amped up the legacy of R&B and Doo-Wop in spirit and sonic intensity, and became the precursor of Hip-Hop: which in fact revived funk for a new generation via sampling. While major artists topped the charts with funk hits throughout the '60s and 70s, there were hundreds of artists that never got their due. What It Is! celebrates this heady, groove-heavy strain of 'gut bucket' funk that remains a major force in American music.