You and three of your guests will experience this popular event up close and personal to kick-off the New Year! The Rose Parade will start at 8:00am PST. On January 2, 2017, the world focuses its attention on Pasadena, California, USA, home of the Rose Parade and Rose Bowl Game. It's a celebration more than a century old – a festival of flowers, music and sports unequaled anywhere else in the world. It's America's New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than 100 years.