Entrepreneurship: 8 Step Business Launch Formula®

Drawn From Real-World Business Launch Experience, These 8 Steps Will Help Make Your Entrepreneurial Dreams a Reality

The best way to learn is by example, and in this course you'll follow real world business launch examples to gain an insight on how to lower your risk and accelerate your business's success. The 8-step method taught in this course was crafted from the instructing organization's own experience, with supplementary research provided from institutions like MIT, Y Combinator, and Stanford. If you've got a business idea and want to chase it, the steps preached in this course will help you make a successful launch. 

• Access 73 lectures & 7 hours of content 24/7


• Choose from 3 specialization tracks: Services & Live Experiences, Physical Products, & Web Applications & Digital Technologies


• Learn how to select a launch market & collect market research


• Design a minimum viable product that you can use to validate your idea before taking it public


• Build your first operational version of a business & gather your first customers


• Craft the first iteration of your brand & business


• Set yourself up to receive growth capital

Course Outline

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  Welcome to the 8 Step Business Launch Program
  


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  Step 1: Clarify Your Business Concept and Match it with Target Markets
  


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  Step 2: Perform Target Market Research for Your New Business
  


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  Step 3: Use Your Target Market Research to Design a Better Business
  


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  Step 4: Estimate the Value of this Opportunity and Focus on a Tribe
  


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  Step 5: Build and Test a Prototype of Your Business Concept
  


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  Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience
  


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  Step 7: Get Your First and Second Groups of Customers
  


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  Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding
  


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  Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials