Beautycounter's mission is to get safe products into the hands of everyone. 

Decades of studies indicate that serious health issues are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry. The scary fact is that only about 10% of the 10,000 chemicals commonly found in personal care products have safety data. What's worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (such as lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

At Beautycounter, they've banned more than 1,500 ingredients setting a new health and safety standard, all while ensuring their products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market.