Books Inc.’s origin dates back to the Gold Rush Days of 1851 when Anton Roman struck it rich in Shasta City, California and set himself up in business selling books. That small bookstore was moved, bought, sold, burned, rebuilt, renamed and became Books Inc., as we know it today, in 1946.

The external focus of Books Inc. is now and always has been customer service. The internal objective is to train the next generation of booksellers.

Today, with 11 stores and around 200 employees, Books Inc. serves as a shining example that independent bookselling can survive and prosper, even if we must dance among the elephants.