$100 gift card good at any of Book Culture's 3 Upper West Side locations. "At Book Culture, we know that reading enriches lives, families, and communities. To us, books and publishing are cultural treasures to be kept in trust by those that recognize the value that they hold. To ensure a vibrant and diverse future for books and publishing, a multitude of independent bookstores - each selecting titles based on their own tastes and interests, and those of their local customers, is essential. "