Over the past four decades, Peet's growth has been fueled by the ever-increasing numbers of true coffee lovers in the San Francisco Bay Area and across the nation. Despite this growth, we remain true to the same principle that inspired our founder--unrelenting commitment to quality. Since 1966 our goal has remained the same: we continually strive to raise the bar for the American coffee industry, while always delivering a great-tasting cup for those who truly love coffee--for whom a cup of coffee could only mean a cupt of Peet's.