$100 Levi's Gift Card

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco during the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He an tailor Jacob Davis combined copper rivet reinforcements with tough denim, and in May 20, 1873 the blue jean was born. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time.