A haircut and style with stylist Oliver De Gennaro. Hailing from Verona, Italy, the most romantic city in the world, this Italian will charm your hair off. Beginning his education at the young age of 16, Oliver soon went on to assist the most renowned stylist in the region. Always looking to expand his horizons, the young Italian soon moved to London, where he trained under Vidal Sassoon, and eventually found himself working at John Frieda in the affluent Mayfair District. Teaming up with celebrity hair colorist Nicola Clarke, Oliver developed an extensive celebrity clientele in London. But no matter who sits in his chair, the client’s needs come first. And now, seeking sunshine and California vibes, Oliver has found the perfect home at the Benjamin Salon – where client satisfaction and top quality work are of utmost importance.

A jack of all trades, Oliver’s attention to detail, actualizing client desires, always produce a beautiful result. Known for his barbering skills, Oliver does all men’s cuts with scissors alone for the utmost control and precision in his work. It’s impossible to leave Oliver’s chair not smiling. Celebrity clients include Marcus Mumford, Erdem Moralioglu, Ned RocknRoll, Robbie Williams, Adele, Daisy Ridley, Toni Collete, Carrie Mulligan, Claudia Schiffer, Frida Pinto, Elizabeth Olsen.

BENJAMIN is a Los Angeles based hair care brand founded in 2012 by Benjamin Mohapi. At the West Hollywood salon, BENJAMIN with NEGIN ZAND, Mohapi developed a style of hairdressing that reinforces an understated and inclusive approach to simple beauty. With a dedication to craftsmanship and a focus on the highest quality product, everything created at BENJAMIN is so done with the design of achieving the exceptional. In contrast to the aesthetic of many hair care brands, BENJAMIN carries the clear message that beauty is in everyone and it’s this that has given the brand its unique identity. The flagship West Hollywood salon and accompanying apothecary is set in a standalone building in the heart of the city’s most sophisticated lifestyle area.