For the music lover! Dave's Guitar Shop in La Crosse is a pilgrimage to many who come to marvel over such an enormous inventory and to buy, trade and sell. Dave Roger’s personal collection is open to the public to view. This ever-expanding collection includes over 300 vintage guitars and approximately 100 amps, and it features a stunning array of custom color Fender Stratocasters, Black Guard Telecasters, dot-neck Gibson 335s and so much more. The collection includes a 1959 flame topped Gibson Les Paul valued between $300,000 - $500,000.