Offerred by Marcos Dinerstein, Founder of A Better Mousetrap newsletter and blog and former Editor of Digital.NYC.

What's Content Marketing?  It's the kinder, more interesting sibling of hard-selladvertising.  People no longer tolerate overt sales pitches.  So what's the alternative for reaching your existing and potential customers?

The first part of the session will give you a grounding in a practical strategy so you can define and iplement a content strategy plan.  You'll learn where to find content, how to create content and how to get the most out of it across the social media channels you use.

Then you'll create a content calendar (google calendars are sharable) to give structure and accountability to your content marketing plan.

Next, you will create accounts for:  A newsletter, Twitter, Linkedin, InstaGram, Podcasting.

Too much to handle at once?  Don't worry.  You can always start with ffewer and add them as you go.  Whether you are a single person shop or a mid-sized business you can do this.