Ethica Beauty is a coconut based, sulfate, paraben, gluten and cruelty-free haircare line. They use multi-benefit technology, anti-aging and growth technologies. Ethica Beauty maximizes the potential of any hair type and adapts to the needs of the individual user. Their luxury line includes a Stimulating Anti-Aging Shampoo & Conditioner with a light ginger and citrus fragrance. Their Ageless & Corrective Topicals are water based, free from alcohol, chemicals and maximizes the potential of any hair type.