Twelve. That’s how many bras were in Co-Founder Heidi Zak’s drawer in 2012. How many of them fit? Zero. Frustrated by lousy bras and bad fits, Heidi decided to build her own damn bra. She teamed up with experienced bra designer Ra’el Cohen, who created innovative designs based on breast size and shape. Together, they launched ThirdLove’s first bra—and a small revolution—in 2013.

We do bras differently. No discomfort. No dressing rooms. No drama. Just insanely comfortable bras, designed to fit perfectly. We use millions of real women’s measurements—not size templates—to create our products. Our Fit Finder recommends your ideal bra in 60 seconds. In between cup sizes? We invented half-cups. We carry double the amount of sizes of most other brands. We make it our mission to make a bra for you.

Bid to win a $100 ThirdLove Gift Card!