$50 Gift Card for West SideKids.  Since 1981, West Side Kids has been the neighborhood toy store for Manhattan's Upper West Side. They carry a comprehensive selection of well chosen toys and gifts for children of all ages. With thirty years of experience, they can confidently say they are toy experts. They can assist you in selecting the proper toy for each age and stage of a child's development. Make your toy shopping effortless by shopping at New York City's toystore, West Side Kids.