Chad Niehaus is the designer behind the Subvert philosophy and brand. All images are made using hand-carved linoleum blocks, including the design on this trucker hat. 

About "Taking Root" - Putting down roots makes it so the future of the place you live in will directly affect you and people you care about. This will motivate you to do what you can to ensure things move in a healthy direction.

www.subvertwithus.com