10 Original Bracelets in the Ms. Molly Foundation foundation colors of light and dark purple (for Domestic Violence Awarness) and pink (for Molly Maid).  Pura Vida Bracelets is a La Jolla, California-based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica.  Pura Vida partners with a number of charities, producing bracelets in those charities' colors and donating a portion of those bracelets' sale prices back towards the partner charities.