About Bronca

BRONCA was founded in 2018 by twin brothers Jose Ignacio and Juan Pablo Portela with one clear mission: to nourish and support underprivileged children around the world.

BRONCA produces rural goods, similar to those the Portelas used and loved when they lived in the Uruguayan countryside, but with a contemporary twist—and fifty percent of profits go to feeding kids who have been dealt an unfair hand from the start.

BRONCA is here to change the system. Our products are inspired by local traditions and honest values, our business model is shaped by empathy and activism, and our brand is for anyone who believes that every being on this planet is worthy of love and respect.

Our mission is simple: We want to have a positive impact on the lives of children around the world.

We work hard to raise money through the sale of lovingly crafted contemporary rural goods, donating fifty percent of our profits to NGOs that specialise in eradicating child hunger.

According to the Food Aid Foundation, in a “world where we produce enough food to feed everyone, 821 million people—one in nine—still go to bed on an empty stomach each night. Even more—one in three—suffer from some form of malnutrition.”

Our goal is to provide nutritional and educational support for kids everywhere. We’re thinking schools with vegetable gardens, cooking lessons, time spent outdoors, horse riding lessons, and so much more.

We are fed up of seeing the system fail children everywhere. Children need education and support and clothes. But above all else, they need food. So that is what we are focusing on right now: filling empty bellies.

The only way we can feed the kids who need it most is through the sale of our products. We want to show everyone that there is a simple way of generating positive change.