Hedonic Coffee is for people who want to explore the sensory nuances of coffee in the same way they approach wine: as a meditative ritual, an experience of mindfulness, an attentiveness to one's own subjectivity. Most of all, Hedonic is an experience of pleasure.

The founder of Hedonic, Kim Westerman, aka Mama to Olin @ EBSB, started her love affair with wine in the early 1990s when she first traveled through Italy, tasting everything from world class Brunello and Barolo vintages to the rustic local wines of Liguria, Lazio and Sardinia. She got her sommelier certification in 2002 and began writing about travel and wine for Forbes and other national and international publications.