Brijeluches are about promoting the transcendence of the Mexican cultural identity through time and space. In a soft and colorful way, a Brijeluche embodies unique characteristics that reflect the stories and values of Mexican culture. These are currently only available for purchase in Mexico.

This BRIJELUCHE was named in honor of Max and represents the values of discipline, love for country, family, and effort. Max was a very intelligent man who was committed to fighting the inequality in his country. From a young age, he was studious and always looked for new ways to achieve his goals and social commitments. Throughout his career, he worked in academia, and in the public and private sector. Max was always clear that he sought to create a more fair Mexico. He had two daughters who say he was the most loving, attentive, and fun dad. He was a cooperative and adored husband. Among his family and friends, they will always remember him for his charisma, sense of humor, desire to change the world, and constant drive to continue learning.