Brijeluches are about promoting the transcendence of the Mexican cultural identity through time and space. In a soft and colorful way, a Brijeluche embodies unique characteristics that reflect the stories and values of Mexican culture. These are currently only available for purchase in Mexico.

This BRIJELUCHE was named in honor of Luz and represents the values of joy, kindness, optimism, and enthusiasm. Luz is characterized by her unique sense of humor. The simplest of jokes can provoke her greatest laughter. Even in difficult times, she finds the positive side of things. She prefers to look for opportunities to learn in difficult situations. As part of her positive attitude towards life, she always treats everyone with kindness. She is patient and empathetic. Luz always has a smile to give to friends and strangers, as well as a friendly comment to comfort others. Luz strives to fulfill her duties and responsibilities to society, family and friends. When you ask for her help, you know you can count on her.