Brijeluches are about promoting the transcendence of the Mexican cultural identity through time and space. In a soft and colorful way, a Brijeluche embodies unique characteristics that reflect the stories and values of Mexican culture. These are currently only available for purchase in Mexico.

This BRIJELUCHE was named in honor of José Ramón and represents the values of art, creativity, and discipline. José Ramón is an art lover. He is especially passionate about the performing arts. He is an actor by profession, and he discovered his vocation as a teenager. In theater classes, he found belonging and felt that he had discovered something important. José Ramón has worked in advertising, film, television and theater projects. He enjoys performing in theater most because each performance creates a unique experience that will never be repeated in the same way. In his free time, José Ramón practices aerial acrobatics, a hobby that helps him master his fears and feel stronger. José Ramón believes that the diversity of the world of the arts is enriching and a source of empowerment. He values the positive impact of art on society.