Their grandfather, Frank Rosenblum, founded Rosenblum’s in 1898. He started his business in downtown Jacksonville with only a pushcart full of wares and a heart filled with determination. After the Great Fire in 1901, Frank opened one of the first men’s clothing stores in Jacksonville. Frank’s three sons, Herman, John, and Sheldon would later join the business. By the 1960′s, Rosenblum's was selling both men’s and ladies’ fashions, had four Jacksonville locations and continued operating on the core principles of a customer-centric store while building generational relationships that they still enjoy today with many of our clients and their families.