In 1923, Madame Beatrice Alexander, a true American original, founded the Alexander Doll Company that would revolutionize the doll industry. Today, her legacy lives on as the Madame Alexander brand continues to make inspiring dolls that reflect a diverse, evolving world and creates kind kids for generations to come.

In 1923, at the age of 28, Madame Beatrice Alexander Behrman founded the Alexander Doll Company. Having grown up in her stepfather’s doll hospital on Manhattan’s Lower East Side, she believed dolls should be played with and loved—without breaking like the porcelain dolls of her time, and without sacrificing details or quality. With her desire to make dolls that last along with her keen understanding of the value of doll play in teaching children kindness and compassion, Madame Alexander not only fulfilled her dream, but her dolls have been a part of American life for generations.

This auction is for an 9" Blue Fairie Madame Alexander Doll-- mint with box--from the Disney storybook of Pinocchio