Show your school spirit when you sport this McCallie beaded purse strap - white with McCallie blue letters!

Alice Blue - Ladies contemporary clothing featuring current stylish lines. 

"As the story goes, Theodore Roosevelt's daughter Alice had a favorite color blue. It was the same shade of blue as her eyes. She loved the color so much she had a dress designed in that shade of blue. Apparently, the dress was such a hit a song was written, titled "My Alice Blue Gown." The color blue, a soft gray blue, is now known as "Alice Blue."That story was the inspiration for the name of our boutique...Alice Blue. Feminine yet not frilly. Smart and sophisticated yet fun and flirty. Timeless fashion combined with current trends."

Located in a restored older building in the Riverview area of Chattanooga, Tennessee, Alice Blue has created a refreshing and vibrant place for Chattanoogans and visitors to shop.