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Like most college kids, our founder, Brian Wheeler, liked going to bars and restaurants. So much so that in 1995, he got the crazy idea to open his own despite never having worked in one. Problem was, like most college kids, Brian was broke. Fortunately for Tex-Mex fans, Brian’s dad loaned him the money to open the first Tijuana Flats in Winter Park, Florida.

In ‘99, Brian’s success caught the eye of restaurant industry hotshot Camp Fitch, who left retirement to become partner & chairman of Tijuana Flats. Brian’s dad, Chester Wheeler, soon followed suit, leaving a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats. Since then, Tijuana Flats has grown to nearly 100 restaurants in five very lucky states!

We satisfy people’s cravings for bold flavors and colorful experiences piled high with big-hearted over-the-top service. And we proudly celebrate every person and every community with Tex Mex For All. That nicely sums up what we do. But who are we at our core and what do we believe? Our core values can answer that. They’re the main things we believe are important in life and behaviors we strive to achieve at all times.