The world's most influential leaders are telling stories.

Storytelling is humanity’s oldest technology for connection, identity, and sense-making. Today, it is the mission-critical competency for knowledge-era leaders.

In a world of complexity and noise, it is harder than ever to engage people in the work you care about. Perhaps you have noticed this. There are too many voices. Too much volatility. Too much noise.

Story is the language that punches through the noise. It engages instantly. It is a “human to human” technology. It creates powerful moments of connection around your most urgent work.

You and your leaders should be telling stories. The cards in this deck will help you find, craft, and sequence your story-driven messages, work in teams to develop new stories, and tell your stories with more impact.