The Platinum Badge is your key to everything SXSW has to offer — opening up the breadth and depth of our groundbreaking conference sessions, iconic festivals, unparalleled networking opportunities, and more.

The Platinum Badge is a pass to all events at the 2025 SXSW Conference and Festivals in Austin, Texas. It provides primary access to the conference sessions, festivals, and networking opportunities.

Benefits:
>Early access to SXXpress Passes: Platinum Badge holders receive SXXpress Passes 24 hours before other badge holders

>Fast-track badge pick-up: Badge holders can pick up their badges faster

>Access to VIP lounges: Badge holders can access VIP lounges

>Platinum-only rooms: Badge holders can stay in Platinum-only rooms at major conference venues

>Pre-sale merch: Badge holders can get 10% off exclusive pre-sale merchandise 

About SxSW:

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.