Our mission is simple: We want to have a positive impact on the lives of children around the world.

Twin brothers Jose Ignacio and Juan Pablo Portela built BRONCA with one clear mission: to nourish and support underprivileged children around the world. The brothers were born in the Uruguayan capital of Montevideo, and, at the age of five they moved with their family to a small, rural town.

BRONCA produces rural goods, similar to those the Portelas used and loved when they lived in the Uruguayan countryside, but with a contemporary twist—and fifty percent of profits go to feeding kids who have been dealt an unfair hand from the start.

BRONCA is here to change the system. Our products are inspired by local traditions and honest values, our business model is shaped by empathy and activism, and our brand is for anyone who believes that every being on this planet is worthy of love and respect.

We work hard to raise money through the sale of lovingly crafted contemporary rural goods, donating fifty percent of our profits to NGOs that specialise in eradicating child hunger. When you buy BRONCA, you are voting with your dollar, directly impacting the lives of underprivileged children, and shaping the future of communities around the world.

Up for bid is a $25 gift certificate.

BRONCA