Booker's The Reserves launched last year (2024) as the first innovation to come from Booker's Bourbon since the 30th Anniversary launch. It is a limited-edition bourbon finished in tequila barrels, making it the first of its kind for Jim Beam. The Reserves is an annual, limited-release series by Freddie, to commemorate his grandaddy, 6th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch tells the story of some well-traveled barrels: first used to age the beloved Booker's 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro's 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, Kentucky, where Freddie Noe finished a hand-selected batch of Booker's inside them. This is the very first time across the entire Beam portfolio that a product is finished in tequila barrels.

The result is a one-of-a-kind bourbon -- uncut and unfiltered. It was bottled at 123.3 proof and aged exactly eight years, ten months and eleven days.