Lunch with one of the nutraceutical industry's leading experts in product branding, public relations and advertising.

This experience includes a Baker Dillon Group public relations baseball cap and a "What are You Using for Bait" advertising t-shirt.

With more than 25 years of creative management experience, Sheldon Baker has developed and directed a wide-range of corporate marketing programs, celebrity promotion and product branding.

Mr. Baker was affiliated with several well-known marketing and retail sales organizations including Edelman Worldwide in San Francisco, Montgomery Ward and CNA Insurance in Chicago, developing advertising and public relations strategies.

As senior partner with the Baker Dillon Group, he has directed programs that have generated millions of dollars for agency clients such as InterHealth, Richardson Labs, Wisdom Herbs, Technical Sourcing International and Kyowa Hakko.

Sheldon holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the U.S.

Under his direction, the Agency has received top marketing communications awards from the Los Angeles Marketing Association, San Francisco Press Club, Peninsula Press Club and San Francisco Bay Area Publicity Club.

He is past president of CANI and the San Francisco Bay Area Publicity Club.