Just because you have a baby, you're not expected to lose all sense of style. All BABYBJORN products are made with the parents in mind, therefore quality, safety and style come foremost. This Baby Carrier Original is the product that has made BABYBJORN world famous. Developed together with parents and leading medical experts, the BABYBJORN Baby Carrier keeps baby close and warm while allowing Mom and Dad to carry on with daily activities. Unique styling has given this carrier "celebrity" status--winner of Silver Award, Design of the Decade, IDSA, 1999, USA as one of the best 36 products of the decade.