Let your auction community share in the excitement that comes from meeting (and exceeding) your fundraising goal! Before your auction even opens, consider sending an email to your auction community that includes your fundraising goal. As your auction progresses, you can send weekly emails that will update your auction community on how close you are to meeting your online auction goal. This is a great way to involve your entire community in the fundraising goal process, as it not only will stir up excitement, but also create a challenge that everyone strive to meet by not only bidding, but also by referring others.