How can your organization effectively serve the wide variety of attitudes and beliefs found in four different generations? Association leaders must address the reality of demographic shift with honest and authentic dialogue. This kind of conversation requires a deeper level of listening--listening with open minds and open hearts--as well as an action-oriented approach to learning. Association Renewal LLC wants to help your association raise the level of its generational discourse. Founded by Jeff De Cagna and Jamie Notter--Gen Xers and recognized association community thought leaders--Association Renewal LLC will challenge your association's staff, volunteers and members to move beyond their assumptions and toward the kind of genuine understanding that will produce results for your organization.

As a part of this prize, Association Renewal LLC will engage your staff in fresh strategic thinking, design and facilitate a "Listening Across the Generations" session involving a variety of association stakeholders, and work with staff and volunteer leaders to develop a "generational renewal strategy".

The time is now for associations to focus their attention on the challenge of generational shift.