The authors of the much anticipated new book, We Have Always Done It That Way: 101 Things About Associations We Must Change, will poke and prod you, your staff and leadership to question your assumptions and rethink the way you do business. Don't expect a traditional consultation with this group! The prize winning association will: participate in conversations with association thought leaders Jeff De Cagna, C. David Gammel, Jamie Notter, Mickie Rops, and Amy Smith on your critical challenges (format is flexible), and receive 20 print copies of We Have Always Done It That Way for key staff and leaders.