Struggling with generational shift? If you're like most associations, your younger members are pushing back against the way you've always done it, but you're not sure how to respond. Don't get caught in the hype. Generational differences are both very real and very important, but learning about the stereotypes is not going to give you the answers. What you need is a strategy for ongoing generational renewal. Yes, you need to learn more about the demographics of your members, but more importantly you need to understand how you will attract and engage people across all generations, both now and into the future. This requires a strategy for generational renewal. Jeff and Jamie will work with the winner of this silent auction prize to start responding more strategically to generational shift. They will engage the winner in a focused, three-month consulting project aimed at developing the foundation of an ongoing generational renewal strategy. Together, we will start new conversations, build internal capacity, and articulate a strategy.