The Bracelet is a simple yet elegant symbol reminiscent of the MIA/POW bracelets worn during the 1960s and 1970s.

The original cuff style Bracelet, designed by Isabella Geddes Marquise da Filicaia and manufactured in Italy, is a 1/4-inch band with a raised AIDS ribbon on the side. Inside are two small plaques, one inscribed with Until There's A Cure® and the other left blank, allowing individuals to personalize The Bracelet. It is a beautiful symbol of awareness and remembrance.