The winner will receive use of THE MEDIA AUDIT National Hispanic Database, a report of multimedia, qualitative audience survey covering radio, radio dayparts, television channels viewed in total and by dayparts, television newscast viewing, cable TV channel viewing, daily newspapers and other local and regional print publications. Measurement of exposure to other media includes: outdoor billboards, direct mail, and local market internet web sites. This information also includes an extensive array of demographic, socioeconomic and consumer shopping information as it pertains to Hispanics across the country. This consumer information can be used to analyze the quality of each media audience as well as define the composition of each consumer-shopping category covered in the survey. This covers 87 markets across the country. The winner will also receive one training session to explain use of the various reports and information as it pertains to your business and others. Plus additional assistance will be available through the end of the year from The Media Audit customer assistance toll free line.