Awareness of the benefits of college funding/planning has just begun to grow explosively. Why? Because for over a decade college costs have increased just like medical costs. Think back to what you paid for college. Proportionately, costs have doubled compared to overall inflation. But there are options; details that families ought to know. Like tax planning, when it comes to paying for college, those who know what to do and when to do what pay less. College Aid Calculator PRO spells out the options and offers solutions. Call your favorite financial planner, CPA, insurance broker. Let her/him know that there's something that they need, right now, available on the WXXI Auction.