This how-to manual contains case studies of riders who have successfully sought and gained sponsorship from individuals, corporations, or both. Equestrians from almost every discipline are represented: dressage, eventing, show jumping, polo, driving, rodeo, endurance, and western riding. They discuss how they went about finding sponsors, specifics of their sponsorships, pitfalls to avoid, and the benefits of sponsorship. Also included is an extensive list of organizations that provide scholarships to equestrians.