This watch is considered the first artist watch of Swatch’s brand new collection “Jelly in Jelly” which they launched with a very special Blue Man Group event in Lugano, Switzerland in June, 2006. Swatch’s long history of working with great artists like Keith Haring, Kiki Picasso, Pedro Almodavar, Robert Altman, Vivienne Westwood, Alfred Hofkunst, Jean-Michel Jarre and others now includes a very honored Blue Man Group who have designed this fun and casual light weight plastic watch with three Blue Men and splattered paint on the band.