7 Powerful Strategies to Break Through The Marketing Noise, Drive Brand Preference and Build Business Value

Larry is a nationally known brand marketing coach and sought-after speaker. He is recognized as one of the Top 10 speakers with PCMA and is a guest on Boston TV business news. His numerous speaking engagements include ASAE and The Center for Association Leadership, The PGA, Puerto Rico Hotel and Tourism Association, American Marketing Association, U.S. Chamber of Commerce, Executive Women’s Golf Association, Cosmoprof North America Beauty Association, The Global Gaming Expo, International Health, Racquet and Sportsclub Association, Minnesota Bankers Association, National Golf Course Owners Association, Association of Information Destruction, National School Board Association, Florida Condo Hotel Association, Pacific Insurance Agents Association, Michigan Golf Association and Babson College Alumni Association.

Profile:
Larry is an expert in developing new brand marketing strategies that create powerful brands that are focused and offer a unique value proposition, "own something special" in the customer's mind, unlock a market, dominate a product category, and create a great business story. As a sought-after marketing coach and public speaker, he is well known for developing new, exciting branding ideas that introduce and position products, establish and strengthen a company's leadership credentials, drive brand preference, enhance customer loyalty, and build business value. Larry has a passion for helping clients drive their brands to be the best-selling brand in their product category.

For 25 years, Larry has introduced and positioned over 75 products for a variety of companies and organizations. From consumer and technology to healthcare and services. And, they come in all shapes and sizes. From the Fortune 500 and smaller companies to associations and entrepreneurial start-ups. They depend on Larry's marketing expertise to help create a remarkable brand that delivers a wonderful customer experience - drives brand preference, loyalty, revenue and market share to a new plateau of success.

Larry has developed a new Branding & Customer Loyalty Retreat in association with the Disney Institute, created a new branding strategy for The LPGA Legends Tour, and is associated with the Babson College Executive Education Center where he speaks on Branding Strategies in their Leadership Program. Babson College is ranked #1 in entrepreneurial programs in the U.S. by Business Week and U.S. World & News Report.