Would you like to get more new members? How about retaining a greater percentage of existing members? Or do you need to re-evaluate your dues or membership structure? Use the experience I have gained in two decades of association consulting and research to help both your experienced and inexperienced staff identify additional opportunities and alternatives.

This master consulting consists of two days (off-site) reviewing your materials and one-day (on-site) brainstorming with staff on their issues and questions. Past discussions have identified sources of membership loss and how to reduce them, how to recruit for retention, how to more effectively convert prospects to members, and many other membership issues.

Arlene Farber Sirkin, President of the Washington Resource Consulting Group, Inc., is an association consultant working who has worked with hundreds of associations. She authored Keeping Members - the Myths & Realities for ASAE and is an ASAE Fellow.