DECISION TO VOLUNTEER: Benchmarking Your Organization with Others on

Why Professionals Volunteer

Our landmark publication, The Decision to Join:  How individuals determine value and why they choose to belong confirmed the axiom among association professionals that the perception of value received from membership in an association increases with level of involvement.  How involvement affects the member value proposition was examined in detail in that research.  Now we plan to use the same approach to explore why people volunteer and your organization could be a part of this important study.  We will replicate the methodology used for Decision to Join for the Decision to Volunteer study.  You will be a part of a coalition of associations and philanthropic organizations to explore the reasons why people volunteer.

• A statistically valid survey of your organization's member;
• All questions will be the same for all co-sponsoring organizations, but early co-sponsors will have the opportunity to include two custom questions;
• Custom statistical report benchmarking results for your organization against other professional organizations in the study;
• A database of responses for your organization;
• Identification as a sponsor of the book we plan to publish based on the results of this study.