Decision to Join: How Individuals Determine Value and Why They Choose to Belong

Benchmarking Opportunities

The Decision to Join-the book-provides valuable insights into why individuals choose to join...or not join... any association. But the strategic importance of understanding why some individuals join or don't join your association can only be addressed by implementing the study among your constituents. If your organization implements the study itself, you will be able to benchmark your results against those found in all of the associations that have participated.

This service includes the following:

• Two statistically valid surveys among (1) your organization's members and (2) its non-members
• Electronic survey deployment (mail is also available with direct costs additional)
• Two custom questions in each survey in addition to the benchmark question included in the templates
• Custom statistical report benchmarking results for your organization against other organizations in the study
• A database of responses for your organization