In 1938 Walt Disney was among the visionaries who helped pick Sugar Bowl's picture-perfect location, and placed upon it the first chair lift in California. Because they were up here first, they naturally picked the best site.

What Mr. Disney and his fellow adventurers found was a prime location near Donner Summit: a place of precipitous peaks, steep narrow chutes and wide open bowls. But more than that, they picked a spot that receives more snow than almost anywhere in North America. On average, receiving over 500 inches of feather-light snow per year. It also happened to be easier to get to than other sites in the Tahoe area.

Once you discover Sugar Bowl, you'll see how the same man who brought the Matterhorn to Southern California, outdid himself with a grander, truer alpine experience in the Sierras. One with lots more fun and tons more snow.

Sugar Bowl is in the midst of a seven-year, multi-million dollar improvement schedule. In the past three years, they've added a new road with easier access to slopeside parking. They've installed new high-speed quads. And last season they opened a glistening new Main Lodge near Mt Judah.

This season there's a new high-speed quad on Disney, a new larger Learning Area, and a brand new Beginner Quad. So if you haven't been to Sugar Bowl in a while, there's a whole new side to discover.

Naturally, they kept Reb's Bloody Marys in the Belt Room Bar as tasty as ever. Because, let's face it, some things can't be improved!