Visit from Fraternity Chairman Dan Roselli


Item Number: 166

Time Left: CLOSED

Value: Priceless

Online Close: Jul 27, 2007 12:00 PM EDT

Bid History: 1 bid - Item Sold!

Description

AKPsi's chairman of the board will visit your chapter! Visit to be made during the 2007-08 academic year.

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As president of RED F, Dan is an expert in navigating large, multi-national and matrix structured organizations, opening the lines of communication and driving greater efficiencies. Dan provides the strategic direction and marketing savvy cultivated from his extensive and classical marketing background.

Before joining RED F, Dan was the Senior Vice President - Brand and Advertising Executive, for Bank of America where he led the development and launch of the “Higher Standards” brand platform, driving brand value to #1 within financial services. As a member of the Bank’s operating committee, he was responsible for global brand strategy and marketing communications.

Prior to this, Dan produced equally impressive results in a variety of product marketing roles. As Vice President of Marketing for Allied-Domecq, he established Kahlua and Sauza as two of the top five fastest growing spirit brands in the world. As Marketing Director for Mars, Inc., Dan executed the largest and most successful campaign in M&M’s history with “M&M’s Millennium”. Dan also developed his marketing expertise with Colgate-Palmolive and General Mills; delivering double-digit revenue and profitability growth.

This is a Live Event Item.

Special Instructions

Donated by

Alpha Kappa Psi Fraternity